Plain sailing
Client: North Ayrshire Council
Task: Project manage integrated marketing campaign for inward investment
When North Ayrshire Council made a commitment to develop the maritime leisure potential of its coastline and islands, it very quickly got Ocean on board to take the helm of an integrated marketing campaign. For the agency it was a superb opportunity - to be given a set of objectives, create a strategy and deliver a top quality product. For the client it was a solution - to hand over the project to a team who had the capability, creativity and expertise to make it happen.
How we did it
Research into the marine leisure industry was our first port of call in devising a detailed marketing strategy. Then with a clear plan in place, we created the 'Set Sail' brand identity, followed by an extensive range of high quality marketing resources - corporate brochures, consumer leaflets, a fully interactive website, exhibition panels, presentation materials, press releases and an advertising campaign. With meticulous project management we took care of every single strand involved, from copywriting, photography and design, right down to sourcing the leaflet dispensers. A delighted client later reported that the campaign had quickly proved to be extremely effective, generating a higher than expected level of enquiries.
