Making a splash
Client: South Ayrshire Council
Task: Develop competitive but accessible website for Leisure Services
Having provided creative marketing services to our local authority for several years now, Ocean's latest challenge was to design and develop a new website for Leisure Services. Incorporating all leisure centres, swimming pools, entertainment and conference facilities, the brief was to create a visually striking and dynamic site which could compete against private leisure clubs and theatres, but which would also fully meet the Web Content Accessibility Criteria.
How we did it
With so many different sections to be included, analysis of information on the existing site provided a useful starting point, allowing us to rank the most commonly viewed pages. With priorities now in place, we created a site where extensive use of photography and embedded You Tube video clips showcased facilities, while simple navigation and multiple cross-referencing ensured the site was quick and easy to use. Scoring highly on the automated accessibility tests, such as visual impairment and colour blindness, the site also offered simple content management - an ideal solution for regular updating of timetables, prices and other information by personnel with little or no experience of web coding.
